How Do School Leaders Build Trust With the World?
By leading the conversationâhonestly, clearly, and on your terms.
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Why it matters:
At its core, accountability is about telling the truth. And truth is the foundation for trustâthe kind that strengthens schools, inspires communities, and withstands public scrutiny.
What we do:
The bravEd approach helps leaders tell fact-based, compelling stories about what their schools actually doâso those stories become the ones people believe. It's accountability at its finest.
Because in education:
Trust isnât a bonus. Itâs essential.
The Work You Do MattersâHow You Tell Your Story Matters Just as Much.
The work of schools is complex, vital, and deeply human. But too often, the public sees only a narrow slice of that workâleading to unfair judgments and misunderstandings.
Itâs not always a doing problem. More often, itâs a communication problem. An accounting problem.
At bravEd, we help schools show the full value of what they doâclearly, credibly, and consistently.
Explore our Approach
Three ways to get started:

1. Learn: The bravEd Seminar Series
 The first step is simply showing up with curiosity.
bravEd regularly hosts multi-part virtual seminars designed to help school and district leaders explore new possibilities.
These sessions offer a low-pressure way to explore the core ideas behind Benefits-Based Accountability and the narratives that emerge.
Youâll leave with fresh insightsâand a clearer path forward.
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2. Work: The bravEd Membership Paths
Weâll meet you where you are and help you get to a better place.
Putting a Benefits-Based Accountability in place requires mastery of four frameworks. The frameworks are straightforward. Helping leaders master them is where we come in.
Whether youâre looking for a do-it-yourself membership or a fully guided experience, thereâs an option designed to fit your needs, capacity, and goals.
Weâre here to help you make it work.

3. Advocate: The bravEd Center
A little bit of your voice will go a long way.Â
The bravEd Center has become a hub for advocacyâuniting parents, educators, and community members to call for something better.Â
Movements happen when voices align. That is the purpose of the Center.
Please join. Your role is simple: learn your schools', learn to tell them, and share. Your voice in essential to help build trust in public schoolsâone of our most vital institutions.
To give you a sense of what this work can do for you...
...Here are a few words from bravEd Founder John Tanner. An investment of five minutes offers a chance at fixing a decades old problem.
Hear directly from those who have benefitted from this work
Their voices are the best evidence for what happens when you do.
Proof this makes a difference
These stories are just the beginning. Your school or district could be next.
"When I think about bravEd's work, it reminds me of that Mickey Mantle quote, âit's unbelievable how much you don't know about a game you've been playing your whole life.ââ
Dr. Jack Rice, Executive Director, The Maple League Of Universities Director, Online Learning, Graduate, And Professional Studies, StFX